Dieux du Stade - Making of Calendar 2001
2004
1h 33m
Documentary
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
About Dieux du Stade - Making of Calendar 2001
Dieux du Stade - Making of Calendar 2001 (2004) is a Documentary film that follows originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women. Dieux du Stade - Making of Calendar 2001 is not currently listed with streaming providers in your selected region, but availability can change over time. Fans of documentary movies may also want to explore similar titles below.
