

2019
Richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from.
How To Go Viral (2019) is a Documentary film that follows richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from. How To Go Viral is not currently listed with streaming providers in your selected region, but availability can change over time. Fans of documentary movies may also want to explore similar titles below.











