The Secret of Selling the Negro (1954) is a Documentary film that follows film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” The Secret of Selling the Negro is not currently listed with streaming providers in your selected region, but availability can change over time. It has a user rating of 6.0 out of 10 from 1 votes. Fans of documentary movies may also want to explore similar titles below.