Buy It Now (2024) is a Reality series that follows jB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode. Currently, you can watch Buy It Now on Amazon Prime Video, Amazon Prime Video with Ads. Streaming availability may vary by country and platform over time. Fans of reality series may also want to explore similar titles below.